Moses Martin, the younger sibling of Apple Martin, has made a surprising career shift from acting to modeling, marking his debut in Burberry's latest campaign, 'Escape to the Countryside'. This campaign showcases a group of friends, including Martin, Edie Campbell, Nora Attal, and Sang Woo Kim, embarking on a summer road trip through the English countryside. The images, captured by Chris Rhodes, feature the models posing during impromptu pit stops in villages and fields, ultimately ending their journey at Deene Park in Northamptonshire.
The campaign is a celebration of life in Britain and Burberry's rich heritage. Burberry's Chief Creative Officer, Daniel Lee, emphasizes the idea of exploration and the British tradition of spontaneous road trips. Lee states, 'A road trip is a very British thing to do... Listening to music on a long drive becomes part of the memories you make along the way.'
The campaign video, directed by Martin Senyszak, features the song 'For Hire' by Martin's band, People I've Met, aiming to evoke the feeling of possibility and adventure on the road. This musical choice adds a personal touch to the campaign, showcasing Martin's talent beyond his modeling debut.
The accessories featured in the campaign are from Burberry's fall 2026 collection, including the house check in 'archive beige'. The collection offers a range of practical and stylish pieces, such as zip totes, bucket bags, and the Primrose and Pocket styles in coated canvas. These accessories complement the spring collection, which includes cotton piqué polo shirts, check bikinis, and rain- and sun-ready outerwear.
Moses Martin's involvement in the campaign is a significant moment, as it showcases his versatility and talent. His acting background, combined with his natural charm and good looks, make him a compelling addition to the Burberry family. The campaign's focus on British traditions and the feeling of exploration adds a layer of depth to Martin's modeling debut, making it a memorable and impactful moment in the fashion industry.
In my opinion, this campaign is a brilliant example of how Burberry continues to evolve while staying true to its roots. By incorporating personal touches and showcasing the brand's heritage in a modern context, Burberry has created a campaign that is both timeless and relevant. Moses Martin's participation in the campaign is a testament to his talent and the brand's ability to connect with a new generation of consumers.
